The digital event that will shape the health and fitness industry.

May 29 - June 12, 2021

9 speakers

Last year, the pandemic prevented us from organizing our first annual Progress event; in 2021 we are unstoppable. On May 29th, we are kicking-off the first 100% digital event exclusively dedicated to the recovery of our industry and to your future as a health- and fitness entrepreneur.

9 international speakers will provide great value for any professional who is passionate about their work. Not only will you be able to enjoy a mind-blowing kick-off and some very interesting keynotes, but you will also have the opportunity to ask some of our speakers questions about the content of their presentations.

At the end of the event, attendees will receive a certificate with 0.9 Continuous Education Units (CEU’s) that can be used for NASM recertification purposes.

9 incredible talks
to blow your mind!

After being inspired by a kick-off that will open your eyes to the enormous opportunities available to you, on each day from Monday – Thursday (for two weeks) you will receive a new keynote video.

On the Saturday following the last keynote, you will have the opportunity to participate in an interactive Q&A with four of our speakers.

All content will stay available on the platform until June 30th 2021.

Week 1
Saturday, May 29th Live Kickoff
Week 1
Monday, May 31st Keynote 1 Release
Week 1
Tuesday, June 1st Keynote 2 Release
Week 1
Wednesday, June 2nd Keynote 3 Release
Week 1
Thursday, June 2nd Keynote 4 Release
Monday, June 7th Keynote 5 Release
Week 2
Tuesday, June 8th Keynote 6 Release
Week 2
Wednesday, June 9th Keynote 7 Release
Week 2
Thursday, June 10th Keynote 8 Release
Week 2
Saturday, June 12th Live Q&A
Saturday, May 29th 6:30 – 8:00 PM CET

Live Kick-off: the Change Mindset - Survival Kit for Health and Fitness professionals in Change

Every day, we’re confronted with new challenges: global competition; demanding clients; new technologies; …  We need professionals who dare to leave their comfort zone and suspend their judgement. We need professionals who explore the world from a different perspective and can turn problems into opportunities. We need professionals who get into action and who aren’t scared to fail fast, often and forward by experimenting with Nano actions. Are you one of those professionals?

YES … suspend your judgement to break fixed thinking patterns.
AND … explore the world from a different perspective to generate new ideas.
ACT … take small actions because the key to real innovation is doing experiments & fail fast, often & forward.

In this interactive and entertaining presentation, you will get the spark, tools and language to influence others to be more creative & entrepreneurial and give a big boost to your own Change Mindset. Yes And Act … Now.


Cyriel Kortleven

Cyriel is on a mission in life: boosting the creative and entrepreneurial mindset of leaders and professionals faced with change. His 20 years of experience in the domain of creativity and innovation have allowed him to inspire organisations in 25 different countries on 5 continents. Cyriel has received a Global Speaking Fellows award. Inspiring and fun, Cyriel will give you pragmatic tools and tips with lots of energy.

Monday, May 31st

Obstacles and Setbacks: Real Opportunities for Progress

Client resistance. “Difficult” clients. Failure and frustration. Many coaches fear and avoid these. Yet ambivalence, resistance, failure, and frustration are normal and natural parts of change for both clients and coaches.

Often, they give us important information about what to do next, and what skills to help our clients build.

This talk will cover:

  • How to know when obstacles and setbacks are actually opportunities for growth and progress;
  • How to work with resistance rather than against it;
  • How to build resilience in our clients;
  • How to manage our own feelings as coaches in the face of setbacks.

Dr. Krista Scott-Dixon

Dr. Krista Scott-Dixon is Director of Curriculum at Precision Nutrition. She is responsible for providing leadership and vision in the ongoing planning, development, review and evaluation of curriculum. Dr. Scott-Dixon was a researcher and faculty member at York University in Toronto. She has more than 20 years in fitness and health coaching, and 10 years of university teaching and course direction. She has lectured internationally across North America as well as in the UK, Ireland, China, and Southeast Asia.

Tuesday, June 1st

Exercise is Medicine: How to Keep your Clients Motivated

Physical activity, training, the right diet, and a few more factors can work like a medicine. But are people taking these medicines enough? And for how long?

There is a lot of scientific evidence showing that regular physical activity, nutrition, and other lifestyle factors have health benefits. Despite this evidence, it remains difficult for people to take this medicine sufficiently and for a long time. About 50% of all people stop their exercise program within the first six months. You see this pattern in a nutritional program, but also in a treatment program with a physiotherapist. Motivating and coaching healthy behaviour is therefore very important. It is necessary to actively support your members, patients and customers in maintaining the program. To achieve this, you need insight and a balanced cocktail of strategies.

In this session, a wide range of strategies and practical tools are presented, based on scientific theories and research. The participant also receives practical tools that you can immediately apply in practice.


Dr. Jan Middelkamp

Dr. Jan Middelkamp graduated at the Academy of Physical Education (Bachelor Degree), additionally in Sports, Exercise and Health at Utrecht University (Master in Science Degree), and Health Behaviour Change at the Radboud University (PhD). He started his career in the fitness industry as a judo teacher and was part of the Dutch National Judo Team for many years. Later he became a COO of multiple international fitness chains and CEO of the HDD Group.

Wednesday, June 2nd

Fitness and Technology, the Future of our Industry

What will be the Fitness experience in the years to come? Innovation has been accelerated in the last year. Will the Club experience change? And what about the role of the Personal Trainer?

No one can predict the future but we can observe what is happening in the world around us and learn from it. This presentation will show the state of art in FitTech as well as recent developments in the worldwide Club business.


Henkjan Thoes

Starting out as a physiotherapist in a medical sports practice, Henkjan soon came in touch with the fitness industry, first as a teacher later as Master Trainer for Technogym in the Benelux. Henkjan then became Product Manager of the Italian branch. In this role he got to know the fitness industry worldwide and worked with top trainers, exclusive boutiques and big chains. Since 2018 Henkjan is working at Basic-Fit, from 2021 as Product Director responsible for the entire Fitness product in the Clubs as well as the Home offer.

Thursday, June 3rd

Client Retention and Engagement in the “New Normal”

Now that the pandemic has changed EVERYTHING let’s talk about how to retain and engage with your customers and clients in the new normal.  Let’s go back through your customer communication strategy and map out a new customer journey for you to move forward with something and data driven.  Let’s talk about new tools and channels that are worth considering integrating in your business.  Then let’s tie it all together with an approach for content and campaign planning that will keep you organized and able to make clear, smart decisions for your business, while staying agile enough to change when the situation calls for it.


Jennifer Halsall

Jennifer is the Chief Operating Officer of Women In Fitness Association (WIFA) and is a Europe Active board member. She led two of the Canadian market’s largest PT Departments, and then the Product Team at Health City and Basic-Fit, as well as the Member Retention department. After 10 years, Jennifer proudly joined WIFA’s leadership team. She is co-creator of the WIFA L.E.A.D. Program, a CEN workgroup member for Health and Safety Standard. Her purpose: connecting us with our strength and magic so that there’s no such thing as impossible!

Monday, June 7th

Keep your Clients Engaged; in Person and Virtually

Do you ever wonder what the best program is for your clients and how to help them reach their goals? Why can’t we just write a one-size-fits-all workout and call it a day, is it really that big of a deal? The answer to these questions is YES and you can separate yourself from other trainers by understanding what each client needs based on how they move and progressing them in a manner that will help to achieve goals they never thought possible. Join Wendy Batts for this session where she talks about using the evidence based NASM Optimum Performance Training (OPT) Model to incorporate planned variability in client training programs to keep them engaged, prevent plateaus, and effectively train from anywhere.

The following topics will be discussed:

  • Virtual and In-person assessments;
  • Progressive goal-based program design;
  • Programming variability to keep clients engaged while working toward their goals.

Wendy Batts

Wendy is a consultant in the fitness, performance, and wellness industries and owns her own training and therapy business working with professional athletes and the region’s top CEO’s. She is an Associate Professor in the Undergraduate and Graduate exercise science programs at California University of Pennsylvania and a Regional Master Instructor for the National Academy of Sports Medicine (NASM). For the past 20 years Wendy has been committed to helping and empowering others to change their lives by sharing her knowledge, excitement, and enthusiasm.

Tuesday, June 8th

Boost your Performance by Defining your own “Mindset Manual”

Recent events have forced all of us to change, whether we were ready for it or not. But what if there was a way we could develop the skills we needed to thrive amongst uncertainty and push through adversity? What if we could tap into our own inner tools and resources to help us face life’s challenges with confidence and conviction?

Join Dr. Adam Feit as he explores the benefits of mental skills training and helps you put together your own “mindset manual” for when motivation is low, stress is high, and performance is on the line. 


Dr. Adam Feit

Dr. Adam Feit is the Head Strength and Sport Psychology Coach for Precision Nutrition. Adam has previously been a coach at several place. He is consulted with a multitude teams and has presented internationally. Adam is certified by the National Strength & Conditioning Association (NSCA) as a Registered Strength and Conditioning Coach and a Certified Strength and Conditioning Specialist. He is also a Certified Strength and Conditioning Coach and Mentor from the Collegiate Strength and Conditioning Coaches Association. He received his Ph.D. in Sport and Exercise Psychology from Springfield College (MA).

Wednesday, June 9th

How to Rebuild your Business Stronger Than Ever in 2021

Many fitness businesses have been shut down for months and are in various stages of re-opening. Revenue is down and every business owner needs great marketing and business strategy to quickly rebuild their client base, revenue, and profits.

In this session, you will:

  1. Learn how to upgrade and evolve your service offerings for maximum impact.
  2. Learn the “Survival Mode” Playbook to ramp up revenue quickly.
  3. Marketing strategies and messaging that inspires the best prospects to take action now.

Sean Greeley

Sean Greeley, Founder and CEO of Net Profit Explosion (NPE), has an unrelenting passion for empowering fitness business owners to grow their business and create the life they want. Since 2006, NPE has helped over 45,000+ fitness professionals and business owners in 96+ countries grow from zero to 6, 7, and 8+ figures. NPE has been listed 8x on the Inc 500/5000 list of fastest growing companies, and is a global team with offices in Los Angeles, London, and Sydney.

Thursday, June 10th

Build a Sustainable Revenue Stream through Automation

Corona has fundamentally changed consumers expectations when it comes to fitness experiences, which will affect personal training businesses in a post-COVID world. After the quick rise and broad adoption of consumer fitness technology, further supported by big tech companies entering the space, a shift occurred. Consumers now expect 24/7 activity tracking, on-demand coaching, advanced insights in progress and diverse training variations.

During this keynote, you will discover how technology can help you to:

  • Grow your client base;
  • Coach 100+ people at the same time;
  • Deliver on present consumer expectations;
  • Build a sustainable revenue stream through automation;
  • Make more money while doing less.

Hugo Braam

Hugo Braam is co-founder and CEO of Virtuagym, a leading provider of fitness software for health clubs, personal trainers and corporate wellness. He quit his job as a lawyer to start Virtuagym,
with the mission to make the world a healthier, happier place through innovative technology. Virtuagym is now serving 8,500 businesses and 15M users worldwide. 
Saturday, June 12th 6:30 – 8:00 PM CET

Live Q&A

A Q&A + closing of 1,5 hours with 5 of our Keynote speakers.


Hugo Braam

Jennifer Halsall

Wendy Batts

Dr. Krista Scott-Dixon

Dr. Jan Middelkamp

Our Partners

Our partners have huge surprises and gifts in store for you that will greatly exceed the investment of your registration to the event.